What is Amazon Web Services (AWS)?

For the past 6 years, we at Sping have been working with Amazon Web Services, and for good reason. Amazon Web Services, or AWS for short, offers an infinite array of possibilities. But what is AWS exactly? And what can you do with it?

What is AWS?

AWS is the largest public cloud platform in the world. With AWS, organizations have access to a highly fast and flexible IT environment, allowing them to leverage the latest technologies. Because AWS operates on a pay-per-use basis, there is no need for a large upfront investment.

You pay only for the computing power and storage you actually use on a monthly basis. Using less means paying less. This means you never overpay for unused computing power, and the costs associated with purchasing physical servers are a thing of the past. If your organization is growing rapidly and you need more computing power and storage, Amazon Web Services can scale with you just as quickly.

Another significant advantage of AWS is the technologies available for your organization. Having access to an unlimited amount of storage and computing power opens up endless possibilities. This makes technologies that were once only accessible to very large organizations now within reach. But what exactly can you do with AWS?

What can I do with AWS?

You can do a lot with AWS. A whole lot. At the time of writing, there are more than 4500 products and cloud services available in the AWS Marketplace. You can always find a solution that aligns with your organization's objectives, whether it's chatbots, web platform hosting, or big data analytics. Here are some examples of AWS applications:

Machine Learning

Amazon's cloud computing platform is well-suited for machine learning and artificial intelligence. With SageMaker, Amazon's machine learning engine, you can build, train, and deploy machine learning models.

Data scientists and developers can apply machine learning in a simplified way by using standard models. These models can then be trained to analyze new datasets.

Databases & Storage

Due to the unlimited computing power and storage, AWS is ideal for building databases. The storage capacity scales with the size of your database without downtime, and the substantial computing power ensures fast data processing. Another advantage of AWS is purpose-built databases. As the name suggests, each of these databases is built for a specific application, making them better suited to the user's objectives. Examples include content management, real-time analytics, e-commerce data, or IoT applications.


If your WordPress website or online store is slow due to a high number of visitors, Amazon can provide a solution. Normally, you would purchase an expensive server to handle peak loads during the holiday season. With Amazon, you only pay for the extra capacity when needed. This saves you money and increases your conversion rate by reducing loading times during peak moments.

Amazon is also suitable for hosting platforms. Due to its scalability, the cloud computing platform grows with your user base. Well-known names like Airbnb and Netflix, for example, already use AWS.

With AWS, it doesn't matter where your customers are located. Amazon has data centers worldwide, allowing you to host your website or platform wherever you prefer. If you are required to host your data in Europe to comply with GDPR (AVG) rules, you can choose AWS servers in Germany or other European countries, for instance.

Sping: Amazon Web Services partner

As a digital agency, Sping specializes in developing multi-sided platforms, and we host all of these platforms using Amazon Web Services. We've been doing this for over 6 years, and we've noticed that AWS has seen significant growth in the past 1.5 years.

Our expertise lies in migrating existing platforms to AWS. Our team of 5 certified specialists begins by analyzing your architecture, determining how the new platform should be configured, and identifying the data that needs to be transferred. We then set up your platform according to your preferences, manage the software, and conduct thorough testing. Only when everything is working at 100% do we switch over to the operational AWS platform.

If you'd like to learn more about the benefits or possibilities of AWS for your organization, please get in touch with Jan-Gerard, Partner Manager AWS.